A comprehensive book in one concise easy to read booklet. The booklet starts with a brief LTC refresher course, next it discusses the costs, including a table of all 50 states, then it moves into who pays for the care, the role of LTCi, when to buy, and wraps up with how to compare policies.

Most people significantly underestimate the cost of an extended health care need and overestimate the role of Medicare. Help educate your clients by utilizing the Kiplinger Workbook and online video. We truly believe you will see an increase in your sales.

AHIP (America’s Health Insurance Plans) Consumer Guide to LTC Insurance provides overview of long term care in general and of what consumers should look for in an LTCI policy.

This award-winning video from Kiplinger.com, sponsored by John Hancock, explains why individuals might want to include long-term care insurance in their retirement plans. Also has many links to different information about planning for an extended health care need.

LTC Awareness Month is a campaign designed to get Americans thinking about their future long-term care needs and how to protect their retirement, independence and family. Now is the ideal time to start reaching out to prospects and clients and discuss their LTC planning needs, and the benefits of LTC insurance.

We here at LifeBrokers encourage you to use October and November to leverage the LTC Awareness campaign. Below are a few prospecting letters and the Producer’s Guides To Long-Term Care Awareness Month by AALTCI & Agent’s Sales Journal, which can help you both educate your clients and increase your sales.

Reprint Articles from various publications such as The Wall Street Journal have become exceedingly popular for agents to use prospecting for clients and educating their current clients. A great article to use with younger clients is “When Alzheimer’s Hits at 40 – Early Onset Sufferers Juggle Children, Job and Dementia” by Shireley Wang. The article discusses the harsh reality of Alzheimer’s, which affect an estimated 5.2 million Americans and as many as 10% are diagnosed under the age of 65. Below are a few other re-print articles you can send out to your clients to help educate them about the cost of an extended health care need and the effects that such cost would have both emotionally and finanically on themselves and their families.